AWARENESS CAMPAIGN

Project included:

  • Outdoor billboards

  • Display ads

  • Television commercials

  • YouTube videos

The campaign goals were to create awareness for KSL Jobs and highlight the different employment opportunities on the site. This was accomplished by showcasing the logo in memorable ways.

I came up with the concept for the video, pitched it to the marketing manager, wrote the script, and collaborated with the designer and videographer on visuals.

★ The 30-second television commercial was a Telly Award Silver Winner in 2023.

0:30 Full Version | Lo Knows Memorable Logos

0:15 Cut Version | Lo Knows Memorable Logos

Two ad concepts shown include KSL Jobs logo mowed into lawn showcasing seasonal positions and shaved on the back of a man's head with the tagline "discover what the buzz is about.".
Next

Company Launch