COMPANY LAUNCH
Project included:
Keyword research
Tagline options
Website copy (five pages, optimized for location + three keyword phrases)
Direct Mail postcard
Scrubbin’ Pup opened its first location in May 2025. Ahead of the launch, I worked with the CMO to define the brand voice and create a simple style guide. I also provided eight options for the company tagline, researched keywords using Ahrefs for local SEO, wrote all website copy — including meta descriptions and title tags — and adapted copy to fit a direct mail postcard.
★ The website ranks first in both Google’s map pack and organic search results for the primary keyword phrase.
