ACTION CAMPAIGN
Project included:
Display ads (block and banner)
Outdoor billboards
Emails
Audio ads
Four teams (comprised of a writer and a designer) tasked with driving more traffic to the rental section of KSL Homes presented their campaign concepts to the CMO and Marketing Director.
My concept won with an overwhelming response because it appealed to multiple demographics, yet had a cohesive look and feel. I crafted a message that concisely communicated the platform’s benefits and worked on every ad size, from display block ads (shown) to banner ads and outdoor billboards.